Sick Just Got Real

 

Cannes Lions Case Study Video

Client: Ogilvy Commonhealth
Category: Integrated Campaign, Images
Creative Director / Writer: Marshall Twinam
CG / Editing: Galaxy 61

Away with the idealized ‘50’s Mom. Todays' Moms are young and hip and playtime is not necessarily their “Happiest Hour”. In a world of “5-Second Rules” we had to show the judges that the campaign recognized that kids will be kids, germs are unavoidable and hey, sick happens.