Fighting Soft Tissue Sarcoma
Cannes Lions Case Study Video
Client: Ogilvy Commonhealth
Category: Website; disease awareness and education
Creative Director / Writer: Marshall Twinam
CG / Editing: Galaxy 61
To let the judges know that the agency had created a dynamic website worthy of their consideration, we took the very same elements the agency had used on the website and brought them to life via CGI to educate them on the disease and how the website was successful in shifting physicians’ and patients’ focus to progression-free survival.