The Big Bad Cough

 

Cannes Lions Case Study Video

Client: Ogilvy Commonhealth
Category: Integrated campaign
Creative Director / Writer: Marshall Twinam
CG / Editing: Galaxy 61

The agency had come up with a really nice concept framing unsuspecting grandmothers as “Big Bad Wolves”. We thought a fun and compelling approach to the Case History would be to talk directly to the judges, writing and creating a video that took on the look and feel of a modern day “storybook”.