Allegra "Breakthrough" :30TV
Allegra "Breakthrough" TV Campaign
Client: Ferrara & Company / Chattem
Creative Director / Writer: Marshall Twinam
CG / Editing: Northern Lights
The agency tasked us with developing and blowing out a campaign for all the Allegra products based on the idea of breaking through symptoms. The hedge wall is the perfect metaphor and allowed us to dramatize conquering allergens.