Allegra "Breakthrough" :30TV

TV Campaign

Client: Ferrara & Company / Chattem
Creative Director / Writer: Marshall Twinam
CG: Northern Lights

The team had created a lovely and smart image for a soft tissue cancer treatment that came from the bottom of the ocean. They wanted to enter the image in the Campaign Image category. Our video focused on this powerful image to tell the story behind the thinking that brought this campaign to light… and to the surface.